Apple today has shared three new videos on its YouTube channel highlighting different aspects of the iPhone. The brand new videos spotlight App Store privacy, recycling, and iMessage encryption.
Each of the new movies is available in at 15 seconds long, focusing on a specific feature of the iPhone and iOS. As an example, within the App Store Privacy video, Apple explains that every iOS app is reviewed to assist keep malware out of the App Store.
Within the Material Recycling video, Apple touts that it recycles even the tiniest parts of the iPhone, together with as much as 0.83 grams of tungsten – this is what it calls “environmental innovation.” Lastly, within the iMessage Encryption video, Apple says that “iMessage encrypts and protects your conversations, as a result of privacy matters.”
Each of these adds ends with the tagline “That’s iPhone.” These brief kind advertisements are likely designed to be used on social media and other digital platforms, rather than being destined for tv. Last week, Apple debuted a new AirPods ad that is destined for TV, highlighting the versatility of the new AirPods with wireless charging.