As Xiaomi widens its smartphone topped over Samsung in India, a new competitor is more and more posing a problem. Realme, a one-and-half-yr-old smartphone vendor that whirled out of Oppo, commanded 14.3 percent of the world’s second-biggest smartphone market in the quarter that resulted in September, analysis firm IDC stated on Monday.
Whereas Xiaomi, with 27.1% of the local smartphone market share, nevertheless rules the market, the number of handsets that Realme has transported in India — 7.1 million — rose at a staggering 401.3% for the reason that same period last year, in accordance with IDC.
What’s alluring about Realme’s growth in India is simply how carefully it’s replicating Xiaomi’s playbook within the nation. Like Xiaomi, Realme for a yr bought phones only via an online channel to cut prices aloft. Last quarter, the corporate started promoting telephones in India by means of offline stores, which nevertheless account for more than 2/3 of all gross smartphone sales.
In terms of on-line-only shipment, the corporate’s market share has ballooned to 26.5% in Q3 2019 from 16.5% in Q2 this yr, the analysis agency mentioned.
Realme has released greater than a dozen aggressively priced smartphone models thus far, all priced between $80 to $240 — the sweet spot within the local market. In truth, IDC claims Realme’s C2, 3i, and 3 models — priced between $80 and $110 — had been the top-promoting phones for the corporate in Q3 this particular year.
Like Xiaomi’s handsets, Realme smartphones pack way above the punch — sporting among the highest-end hardware modules for his or her value range. The $80 Realme C2 includes a six-inch HD+ display, 2GB of RAM, 3+2 rear megapixel cameras, 4,000 mAh battery, and 16GB of expandable storage — and it helps 4G networks and has a facial unlock function.