Walt Disney’s Disney+ content will be out there for the first time in North Africa and the Middle East on regional pay-TV and online streaming service provider OSN from April 9.
Dubai-based OSN has signed a “long-term” exclusive distribution rights agreement, OSN CEO Patrick Tillieux said by phone, declining to reveal further details.
Disney+ original programming, along with hit show ‘The Mandalorian’, will be available on OSN’s pay-tv and online streaming providers in 17 regional markets, along with Egypt, Lebanon, Saudi Arabia and the United Arab Emirates. The online streaming service prices $9.50 a month.
It is the first time content of Disney+, Walt Disney’s streaming service, has been distributed through a third party supplier, OSN mentioned.
The deal is likely to intensify competition with the likes of Netflix, which has a powerful regional presence.
OSN secured the exclusive Disney+ rights following a 2019 restructuring in which the company, with an income of about $500 million a year, lost over 60% of a workforce of 2,300.
The pandemic has forced OSN to market the launch of Disney+ content totally online, canceling traditional out of doors advertising plans as few people now leave their houses.